Nokia to Launch Smart TVs in India; Partnering with Flipkart

Flipkart initially launched smart TVs under its in-house MarQ brand and well, they were pretty decent. Merely, it has now pivoted its business model to become a licensee for other bigwig technology giants, offer to build affordable 'Fabricated in India' smart TVs for them.

Flipkart recently began selling Motorola-branded smart TVs in India and well, it has at present signed a new partnership. The e-commerce giant has joined hands with Nokia to launch Nokia-branded smart TVs in the country. Flipkart is the 2nd company after the well-known Finnish behemothic HMD Global to become a licensee for Nokia.

In an official press argument, Adarsh Menon, SVP and Head – Private Brands, Electronics and Furniture at Flipkart says, "Working with Nokia allows us to further expand the option of high-quality, technologically avant-garde products for Indian consumers. Nokia is a globally popular engineering science make and enjoys immense brand remember, so nosotros're excited to start this journey with them to extend the brand into a fast-growing product segment."

Under this partnership, Flipkart volition industry and market Nokia-branded smart TVs under the Brand in India program. The Finnish giant will re-enter the TV market (it was selling TVs nether its brand proper name until 1995) and earn royalty from Flipkart from using Nokia's make name.

1 of the standout features of Nokia-branded smart TVs, when they land in India, will turn out to be the bankroll of renowned sound make JBL. The TVs volition feature "superior audio quality powered by JBL's sound program," says the printing release.

Vipul Mehrotra, Vice President, Nokia Brand Partnerships comments, "Today marks the get-go of an heady new chapter for the Nokia brand (not affiliated with HMD Global) in a new category. And where better to start than in India, where our make has been trusted for quality, design, and reliability. Flipkart'due south understanding of the needs and behaviors of Indian consumers and the ability of its attain will assist it make Nokia branded smart TVs attainable and affordable to many."

Well, yous must take heard the popular saying – strike when the iron is hot. Well, Nokia appears to be doing just that by following Motorola's lead and entering the uber-competitive but fledgling smart Tv set market in Bharat — led plain past Xiaomi'southward Mi smart TVs. The company will most likely be banking on its popularity, brand trust, and build quality in the older days to attract users to its smart TVs offerings. And so, volition you lot be interested in buying a Nokia-branded smart Television? Tell the states your thoughts in the comments down below.

Source: https://beebom.com/nokia-smart-tvs-flipkart/

Posted by: robinsonwhitis.blogspot.com

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